Peggy Gou Releases Animated Music Video for ‘I Go’

Peggy Gou, a Korean-born, Berlin-based DJ and producer, has released an anime-inspired music video for her 2020 single, ‘I Go.’ This follows her previous single, ‘Nabi,’ a collaboration with OHHYUK released in May of the same year.

About the Single ‘I Go’

Peggy Gou describes ‘I Go’ as her own reimagining of the music she loved growing up. The track, released on July 9th via her label, Gudu Records, is available on 12-inch vinyl and digital download. The vinyl release includes an instrumental and acapella versions.

Inspiration and Creation

Gou explains that her teenage years in Korea lacked the rave culture prevalent in the UK at the time. ‘I Go’ is a tribute to that era and her interpretation of the sounds of her youth. The lyrics, she reveals, were jotted down on her phone in an airport restroom mirror in 2019; an exhausted yet determined moment encapsulated in the song’s title.

The song, which blends nostalgia and contemporary sounds, has been praised as a summer anthem, and this music video perfectly complements its mood.

The Music Video

The video, a five-month-long project, showcases Gou’s Korean heritage. It features Gou as the captain of an all-female crew, joined by animated killer rabbits and a golden giraffe. The animation is the work of Minjung Kim, with direction by Peggy Gou and Inji Seo. Inji Seo also created the artwork.

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