Collaboration is essential to producing high-quality creative work, and as a community of artists like Creators Ph, they make it a priority to foster environments in which effective teamwork is rewarded and recognized. As a result of embracing this mentality, they were successful in gaining the trust of a number of businesses that sought visual content outputs for various consumers.
Creators Ph is a multimedia production house that was established by industry veterans who are considered to be mainstays of the nightlife media scene. A collective of creators who are experts in many disciplines of media and production got together to curate experiences for a variety of audiences and to assist businesses in producing high-quality content for their patrons. Creators Ph is a rapidly expanding production house that has provided services to a variety of various industries since the company’s founding in 2019.
It’s one thing to be familiar with the ins and outs of the industry and how to produce compelling content for companies; it’s quite another to be able to contribute something back to the creative community. Creators Ph‘s advocacy involves encouraging the skill sets of other creatives in the Philippines who hold potential. This is one of the reasons why the collective is made up of such a broad mix of artists hailing from different regions of the country, and having the ability to develop captivating and lucrative content through collaboration with a variety of artists from a variety of walks of life is essential. They are experts in graphic design, photography, videography, and production design respectively.
Creators Ph has assisted and provided businesses in shaping their brand identities, attracting interest from prospective consumers, and keeping their audiences actively interested. Through the use of photographs and videos, they were able to create trust between the target audience of a brand and the brand itself, thereby assisting the company in defining its authority in the respective area. It’s a known fact that content marketing has evolved to become the standard in the industry. It has been demonstrated to be more successful than traditional methods of marketing. Instead of focusing on persuading consumers to buy products or services through persuasive advertising and sales tactics, Creators Ph has provided consumers with information that adds value to their lives.
In this week’s series of UNDERSCORE, we had a chat with Jayzee, one of the founders of Creators Ph, about the kind of team dynamics that are necessary in order to produce something appealing, as well as the origins of Creators Ph and how the group came to be.
How did you all get started, given that many of you had backgrounds in the nightlife industry but are now working in full-fledged multimedia production?
In 2019, Creators PH was established with the intention of generating further opportunities for other creatives located throughout the Philippines. We were able to give back to the growing creative community by exposing them to more projects that enabled them to build not only their portfolios and/or reels but also their confidence and paved the way for them to enhance their skills even further. This was made possible by the accumulated years of experience that the founders have had and the network that they have built up over the years. They have our full support as they strive to succeed in this cutthroat industry of the economy.
You mentioned that Creators Ph is a group of photographers and videographers; would you be able to tell us who is a part of the collective and what each member’s responsibilities are?
• Jayzee Cezar: Creative Director
• Jeff Talita: Logistics director/ Cinematographer
• Ashley Yee: Director/Director of photography
• Allan Luna: Photographer/Director of photography
• Mike Arcega: Video Editor/Sound Engineer
Before coming together to join Creators Ph, each member of the team had already been working in the nightlife business for many years and had known each other for a very long time. A fun fact about us is that we have all worked in the media profession for such a long time that we are able to take on the responsibilities of the others when necessary.
How do you guys work together to make the most of the time that you have and the various ideas that you have in order to produce something truly remarkable?
A comprehensive pre-production phase is performed for each and every project that is sent our way. Following a briefing with a client or a brand, we discuss as a team how to move forward with the project’s aim in order to accomplish it. Because members of our core team are dispersed around the Philippines, not everyone is able to take part in the production itself; nonetheless, we make sure to take the time to solicit each other’s perspectives and ideas for our forthcoming endeavors before moving forward.
I believe that one of Creators Ph’s (not so) well-kept secrets in the art of making something amazing is that its members place a high importance on one another’s input and respect the unique creative approaches of each other.
Your work has not been satisfactory to one of your clients. How do you all choose to respond to such situation?
Through having communication that is both clear and straightforward with the client as well as with our team. We conduct a comprehensive analysis of the circumstance, determine the areas in which we may have fallen short, and then take actionable efforts to improve or revise the project in concern.
We place a high value on the feedback provided by each other, and we place an equally high value on the feedback provided by our clients. Our company’s goal is to be able to tell our client’s story to their audience by producing content of the highest quality, and we are definitely open to discussing and enhancing our outputs for them. The businesses and/or brands of our clients are cared for with the same degree of attention that we provide to our own.
What would you say is Creators Ph’s most impressive project to date? And did any amazing occurrences take place behind the scenes at any point?
Without a doubt, the United At The Palace series comes to mind.
Because this was one of the first pre-recorded DJ events in the Philippines during the height of the pandemic, it was not just an online fundraising event, but the team’s creativity and ability to work together were also tested.
Due to the size of this project, everyone had to wear multiple hats, film for long hours, and push themselves beyond their comfort zones in order to produce high-quality shots and angles. Despite these obstacles, our team was able to find its groove.
Watch the BTS of United At The Palace
As a result, by the time of our final few pre-recorded concerts with The Palace Manila (before the world reopened), the team’s flow was already in unison. Everyone knew what their roles were, and pre-recorded concerts became one of our specialties.
The team was able to participate in numerous concert productions such as Konsulta MD’s Mental Health Concert, Jameson St. Patrick’s Day, and Jameson Connects as a result of taking on the challenge of shifting the company’s creative direction in 2020. This was just one of countless opportunities that arose as a result of taking on this endeavor.
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