Creators Ph—Finding Space for Filipino Creatives

Building Brand Identity Through High-Quality Content

Creators Ph has significantly impacted various businesses by shaping brand identities, engaging consumers, and maintaining audience attention. Their striking photos and videos have fostered trust between brands and their target audiences, enhancing brand authority. Their value-added approach to content marketing stands out from traditional, overtly persuasive methods.

An Interview with Jayzee Cezar, Co-founder of Creators Ph

In an interview, Jayzee Cezar, a co-founder of Creators Ph, discussed the importance of team dynamics in content creation and shared the collective’s journey to success.

The Creators Ph Team: Expertise and Collaboration

How did you all get started, given that many of you had backgrounds in the nightlife industry but are now working in full-fledged multimedia production?

Established in 2019, Creators PH aimed to create more opportunities for Filipino creatives. Leveraging the founders’ extensive experience and network, we’ve supported the growth of the creative community through projects that build portfolios, confidence, and skills. We fully support their success in this competitive industry.

You mentioned that Creators Ph is a group of photographers and videographers; would you be able to tell us who is a part of the collective and what each member’s responsibilities are?

• Jayzee Cezar: Creative Director
• Jeff Talita: Logistics director/Cinematographer
• Ashley Yee: Director/Director of photography
• Allan Luna: Photographer/Director of photography
• Mike Arcega: Video Editor/Sound Engineer

Before joining Creators Ph, each team member had years of experience in the nightlife industry and pre-existing relationships. Our collective experience allows us to handle various roles as needed.

How do you guys work together to make the most of the time that you have and the various ideas that you have in order to produce something truly remarkable?

Every project begins with a thorough pre-production phase. After client briefings, we collaborate to define project goals and strategies. While team members are located throughout the Philippines, we ensure everyone contributes their ideas and perspectives before proceeding.

One of Creators Ph’s key strengths is the high value we place on each other’s input and unique creative approaches.

Your work has not been satisfactory to one of your clients. How do you all choose to respond to such a situation?

We address such situations with clear communication with both the client and our team. We analyze the situation, identify areas for improvement, and take action to revise the project. Client feedback is highly valued, as is internal feedback among team members. Our goal is to deliver high-quality content that effectively tells our client’s story, and we are open to discussing and improving our work.

What would you say is Creators Ph’s most impressive project to date? And did any amazing occurrences take place behind the scenes at any point?

The United At The Palace series stands out. As one of the first pre-recorded DJ events in the Philippines during the pandemic, it presented a unique creative and logistical challenge. The project required team members to take on multiple roles and work long hours.

Despite the challenges, our team successfully delivered high-quality content. The experience fostered exceptional teamwork and workflow, and led to additional projects such as Konsulta MD’s Mental Health Concert, Jameson St. Patrick’s Day, and Jameson Connects.

Watch the BTS of United At The Palace

Read also: Why Do Photography and Nightlife Go Hand-in-Hand?

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