DJing with a Purpose versus Clout Chasing in the Philippines

DJs are a vital part of the music industry. They bring their unique style and sound to the audience, creating an atmosphere that can elevate any event. But in recent years, a debate has arisen regarding the motivations behind DJs and their pursuit of success. Some DJs are focused on pushing the craft and honing their skills, while others are more interested in gaining clout and fame. In this article, we will explore the difference between DJing with a passion and purpose versus purely for clout.

The art of DJing is a craft that requires years of practice and dedication. DJs spend countless hours selecting and mixing tracks, learning how to read the crowd, and perfecting their technique. For many DJs, the pursuit of their craft is a passion that goes beyond just playing music. They are driven by a desire to push the boundaries of what is possible, to innovate and create something new.

These DJs are often the ones who are pushing the envelope in terms of sound and style. They are constantly exploring new genres and experimenting with different techniques. They are not afraid to take risks and try something new, even if it means that they may not be as commercially successful as their peers. For these DJs, the pursuit of their craft is a never-ending journey, and they are always looking for ways to improve and evolve.

On the other hand, there are DJs who are primarily focused on gaining clout and fame. They may be more interested in building their brand and increasing their follower count than in the pursuit of their craft. While there is certainly nothing wrong with seeking success and fame, some argue that the pursuit of clout can be shallow and lacking in substance.

In the Philippines, the rise of social media has led to the emergence of a new wave of DJs who prioritize online fame over pushing their craft. While social media can be a powerful tool for DJs to showcase their talent and connect with fans, some DJs prioritize likes, followers, and views over their artistic vision and technical skill. As a result, many of these DJs are focused on creating flashy content to an extent of thirst trap selfies and even resort to purchasing followers and likes in order to inflate their numbers, rather than challenging themselves to push their limitations and innovate. While this approach may bring short-term success, it risks sacrificing the long-term sustainability and relevance of the DJ’s career. Ultimately, in the highly competitive world of DJing, those who prioritize their passion for the craft and their unique approach to music are more likely to stand the test of time and make a meaningful impact in the industry.

The difference between DJing with a passion and purpose versus purely for clout is ultimately a question of motivation. Are DJs primarily driven by a desire to push the boundaries of their craft and create something new, or are they focused on gaining as much fame as possible?

One example of a DJ who is focused on pushing the craft is Aryan Magat. This Manila DJ is known for his innovative approach to hip-hop and electronic music, blending samples and beats in a way that is both creative and unconventional. From scratch routines to intricate beat patterns, Aryan’s technical prowess weaves together a tapestry of sound that showcases his creativity and skill. And he has been a mentor to many DJs who are now established DJs today, exemplifying his passion and purpose in passing on his knowledge and skills to the next generation.

Another example is the late DJ AM, who was known for his technical skills and ability to read the crowd. He was a master at blending different genres and creating a seamless flow of music that kept the dance floor packed. He was driven by a passion for the craft and a desire to create the perfect set, rather than by the pursuit of clout.

It is important to note that there can be a middle ground. It is possible for a DJ to build a strong online presence and attract a large following while still remaining true to their passion for the craft. A DJ who is able to strike a balance between gaining fame and pursuing their creative vision can enjoy the benefits of both worlds. This middle ground can be achieved by focusing on creating quality content, building genuine connections with fans, and constantly innovating and improving one’s skills. Ultimately, the key is to prioritize the love of the craft over the pursuit of clout, while still being mindful of the benefits that come with building a strong online presence. Read our write up about Siangyoo, a DJ who managed to develop a significant social media presence while remaining true to his craft.

The difference between DJing with a passion and purpose versus purely for clout is a complex and multifaceted issue. While there is certainly nothing wrong with seeking success and fame, DJs who are primarily focused on gaining clout may be missing out on the true beauty and creativity of the art form. For those DJs who are driven by a passion for the craft, the pursuit of their art is a never-ending journey of exploration and self-discovery. It is this pursuit that drives them to create something truly unique and special, something that goes beyond just playing music.

Ultimately, we are responsible for our own success, and regardless of the industry, we should respect the hustle and determination that goes into achieving it.


Hey, I'm a music producer, DJ, and event curator for BASS N' BACON, and run a record label. I can speak English, Tagalog, and Bisaya, and I enjoy writing about music and culture. Whether it's through my music or writing, I bring a unique perspective and lots of experience to every project I do. Thanks for checking out my work!