Reah Keem, the virtual influencer first introduced at CES 2021, is set to release her debut album in collaboration with South Korean record label Mystic Story. While specific details remain scarce, the album is anticipated to drop sometime this year.
An LG spokesperson, in an interview with TechRadar, confirmed that Keem is actively composing her own music. This is noteworthy given Keem’s unique nature as a fully functional AI character, her mannerisms and expressions meticulously crafted from motion capture of actors, and her voice shaped through a comprehensive four-month natural language data collection and training process.
Keem’s foray into music aligns with the growing trend of virtual influencers making inroads into various creative industries. Other notable examples include Louis Lee and Lil Miquela, the latter particularly successful with high-profile campaigns for brands like Calvin Klein and Chanel, generating an estimated 13.0 billion KRW in revenue last year alone.
The rise of AI in music extends beyond virtual influencers. Consider Grimes’ AI girl group, NPC, announced in November 2021. This group boasts a dynamic roster of members, both permanent and rotating, with collaborations like their single, ‘A Drug From God,’ featuring producer-DJ Chris Lake.
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