Loco Dice Links with Alaina Arnez for Peak-Time Club Weapon “Hold Up (You Feel That)”

Electronic music heavyweight Loco Dice has officially made his return to Universal Music, dropping his relentless new tech-house single, “Hold Up (You Feel That).” Marked as his first major release since his acclaimed 2025 album Purple Jam, the track reinforces his standing as a driving force on the global club scene for more than two decades.

Engineered for the Dancefloor

“Hold Up (You Feel That)” wastes no time getting to work. Moving at a brisk, energetic tempo, the track is built entirely for peak-time dancefloors and hypnotic, late-night DJ sets.

Rather than relying on massive melodic breakdowns or commercial pop hooks, the record draws its raw energy from:

• Intricately Programmed Percussion: A dense, driving rhythm section that keeps listeners locked in.
• Hypnotic Vocals: Contagious, rhythmic female spoken-word vocals delivered by Alaina Arnez.
• Physical Production: A relentless structure designed to build and release pressure, rewarding large-scale sound systems and packed rooms.

From Hip-Hop Roots to Techno Royalty

Born into a multicultural household with Tunisian roots, Loco Dice‘s signature electronic style remains heavily influenced by his early days in the hip-hop scene. In the early 1990s, he embedded himself in the culture as a young DJ and rapper, touring the globe alongside legends like Snoop Dogg and Ice Cube. This foundation gave him the unique rhythmic sensibility that still defines his electronic productions today.

At the turn of the millennium, Loco Dice transitioned into electronic music, quickly racking up milestone achievements:

• 2002: Burst onto the scene with his breakout track “Phat Dope Shit.”
• 2008: Released his debut album, 7 Dunham Place, on his own influential label, Desolat.
• Collaborations: Has worked across genres with electronic pioneers like Carl Cox and Skrillex, Afrobeat star Fireboy DML, and rap heavyweights such as Giggs, Gué, and Haftbefehl.
• Remixes: Reworked tracks for iconic acts including Moby, Disclosure, Black Coffee, and Basement Jaxx.

Beyond his production catalog, his distinct personality has made him a mainstay at premier global events like Time Warp, Sunwaves, and Coachella, alongside legendary Ibiza residencies at Circoloco (DC-10) and the Amnesia Terrace.

A Restless Creative Mind

Loco Dice’s cultural impact stretches well beyond the DJ booth. A true multi-disciplinary creative, he has frequently crossed over into gaming, television, and high fashion:

• Gaming & TV: Appeared in the 2004 PlayStation 2 game Decks & FX and served as a VJ on MTV’s Battle of the DJs.
• High Fashion: Composed runway soundtracks for designer Marcelo Burlon at Milan Men’s Fashion Week.
• Streetwear: Partnered on exclusive collaborations with Daily Paper and New Era, alongside managing his own clothing brand, Seran Bendecidos.

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Upcoming Tour Dates

To celebrate the release, Loco Dice is embarking on an extensive international tour throughout the summer and fall. Fans can catch him live at the following upcoming dates: