On September 16th, the Swedish furniture giant will host its first IKEA Festival, which will bring together a diverse group of musicians, designers, chefs, and speakers for a 24-hour immersive experience. According to a press release, the show will be broadcast live from more than 100 homes around the world as participating talent transforms their living rooms into virtual stages. The show will be available for free on the IKEA website.
Kaytranada, TOKiMONSTA, MØ, and Masego are among the musical acts scheduled to perform at the inaugural event, which will also feature appearances by fashion designer Virgil Abloh, TikTok influencer Pasta Queen, and astronaut Christer Fuglesang, among others. Among the segments they will appear on are “DJ Relay,” which will feature a continuous stream of club music; “Home Makeovers,” which will serve as a hub for interior design inspiration; and “IKEA News,” which will provide an overview of the company’s current offerings and initiatives.
The organizers of the IKEA Festival hope that the event will stimulate discussions about sustainability and the global community.
Olivia Ross Wilson, the Communications Director of the Ingka Group, which owns hundreds of IKEA stores around the world, said that “life at home has taken on a whole new meaning for each of us over the past year.” “By being virtually connected, we can open a door to many more lives around the world – exploring how we all live, celebrating individuality and creativity,” she added. ‘Our first IKEA Festival will be our most ambitious global home tour to date, and it will bring people together around life at home in a new way, both online and in our stores, and will mark the beginning of a longer-term movement of real homes and real lives,’ says the company.
Add the IKEA Festival to your calendar by visiting this page, which will also be the location where the event will be streamed on September 16th.
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