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Epic Games Buys Bandcamp
MAR. 2 2022
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Epic Games acquires Bandcamp as the creator of 'Fortnite' expands into the music industry.
Epic Games Acquires Bandcamp
Epic Games, renowned for its popular battle royale game, Fortnite, has announced the acquisition of Bandcamp, a prominent online music store and community focused on independent musicians. While the financial details remain undisclosed, this acquisition signifies a significant move within the digital music landscape.
Artist-Friendly Platform
Epic Games emphasized its commitment to fair and open platforms crucial for the growth of the creative economy. The company stated that both Epic and Bandcamp share a vision: to create the most artist-friendly platform, allowing musicians to retain the majority of their earnings. This aligns with Bandcamp’s existing business model, where artists receive a net average of 82 percent of each sale.
Expanding the Creator Ecosystem
Bandcamp will play a key role in Epic’s broader strategy to build a comprehensive creator marketplace. This ecosystem will encompass various forms of content, including technology, games, art, music, and more. The acquisition underscores Epic’s ambition to provide a centralized hub for artists across numerous creative fields.
Bandcamp’s Future
Following the acquisition, Bandcamp will maintain its operation as an independent marketplace and community. Ethan Diamond, Bandcamp’s CEO and co-founder, will continue to lead the company, ensuring continuity and stability for its users and artists.
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