The promotional poster for London's "Dialled In" South Asian festival features a colorful, geometric design with the event name, location (Blackhorse Road, Walthamstow, London), and date (September 11, 2021) prominently displayed alongside supporting organizations. - midnightrebels.com The promotional poster for London's "Dialled In" South Asian festival features a colorful, geometric design with the event name, location (Blackhorse Road, Walthamstow, London), and date (September 11, 2021) prominently displayed alongside supporting organizations. - midnightrebels.com

Dialled In: A New South Asian Festival Is Coming to London

Aiming to demonstrate how South Asian artists have been marginalized by a predominantly white-focused creative industry, Dialled In will feature artists from across the globe. The work aspires to inspire younger South Asian creatives by tearing down barriers and paving the way for them to follow in their footsteps.

Dialled In: A New South Asian Music Festival in London

Dialled In is a new festival showcasing the best of South Asian music, debuting in London.

Festival Details

Taking place over three months, from August to October 2021, Dialled In featured diverse events, including live music performances and conferences. This initiative was a collaboration between UK-based collectives Daytimers, No ID, and Chalo, all committed to promoting South Asian talent and creativity.

Highlighting Marginalized Artists

Dialled In aimed to address the marginalization of South Asian artists within the predominantly white creative industry. A festival spokesperson stated that the project inspires young South Asian creatives by breaking down barriers and paving the way for their success.

The festival featured an impressive lineup, including artists such as Nabihah Iqbal, Manara, NAINA, Auntie Flo, DEBONAIR, and Yung Singh, among over 20 others. The diverse program included parties, roundtable discussions, a mentorship program, and a documentary screening.

Event Locations and Activities

A day and night party was held on September 11th at Uplands Business Park, featuring live performances from local artists and members of the organizing collectives. Roundtable discussions took place at various locations in and around Walthamstow, London, fostering conversations about marginalized communities and open dialogue. The festival also included a mentorship program designed to guide emerging artists and DJs in the music industry.

Festival Director’s Vision

Dialled In director Ahad Elley (Ahadadream) shared, “When I was starting out in the music industry, I didn’t feel like I had enough role models who looked like me.” The project seeks to provide a different experience for the next generation of South Asian creatives.

More information about Dialled In is available on their website, where tickets for events can also be purchased.

Read also: 13 Asian Female DJs Forging the Future of Electronic Music

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