Reese’s Puffs Augmented Reality Synths

Cereal boxes were once simple sources of entertainment for kids—building cardboard worlds or solving word puzzles. But those days are gone. Now, cereal boxes boast the tech capabilities of a Spy Kids gadget, which is pretty impressive.

Reese’s Puffs: A Musical Cereal Box Experience

General Mills has unveiled three limited-edition Reese’s Puffs cereal boxes that let you create music using a new web-based augmented reality app. All you need are a few ingredients, or should we say tools—a cereal box and the app—to make a tasty beat.

Creators can use a Crunchy Drum Machine, Creamy Lead Synth, and Chocolatey Bass Synth, among other features, to produce their music.

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Inspiration and Artistic Expression

Anomaly LA’s partner and chief creative officer, Josh Fell, stated, “I used to be obsessed with reading the back of cereal boxes when I was a kid.” He continued, “Word search? Solved. Maze? Solved. Over and over. We realized our box could be so much more. It could be a peanut buttery, chocolatey canvas for imagination. This isn’t just a joke; it’s genuine artistic expression through music. The entire process was a blast. I’m excited to see what others create.”