Nowhere To Release? Start Your Own Label Instead.

The Philippines has a rich history of record labels that have supported its dance music scene. Many DJs and producers try to get their music heard by submitting demos to numerous labels, often facing rejection and frustration. For producers confident in their unique sound, starting their own record label might be the answer.

But what does it take? Let’s break down the essentials into four key parts: launching your label, finding and signing talent, engaging your audience, and maintaining high-quality releases.

DISCLAIMER: Building a successful EDM label requires significant time and financial investment. Be prepared for a multifaceted role and a commitment to the business aspects of music to ensure your label’s success.

Getting Started

First, choose a name that reflects your musical identity. Thoroughly research to ensure it’s memorable, original, and available as a domain name and social media handle. This is your brand! Remember, you’ll need a music distribution service to get your releases onto streaming platforms and digital music stores. Here are a few examples:

• DittoMusic
• DistroKid
• TuneCore
• CDBaby
• Amuse

Next, address the legal and financial aspects. Consult with an entertainment lawyer to understand contracts, copyright, and music licensing. Secure funding to cover costs such as mastering, artwork, and marketing. Starting with a small budget is possible; be resourceful!

Finding Your Artists

Your label’s success hinges on the talent you represent. Here’s how to discover promising artists:

• Demo Submissions: Establish a clear demo submission process and actively review all submissions—you never know what undiscovered talent you might find.
• Social Media Scouting: Explore platforms like SoundCloud and YouTube to find up-and-coming producers who are setting high standards, both locally and internationally.
• Industry Events: Network at EDM conferences and gigs. Consistent attendance at these events is key to discovering new artists.

Engaging Your Audience

Building a loyal fan base is crucial for long-term success. Here’s how to create a strong and interactive community around your label:

• Social Media Engagement: Actively use platforms like Instagram and Facebook. Share previews of upcoming releases, behind-the-scenes studio content, and engage your fans with polls and interactive content.
• Curated Playlists: Create curated playlists on Spotify and Apple Music, showcasing your artists’ unique styles.
• Events: Organize launch parties and showcases to promote your releases and build connections with your audience.

Quality Control

The music you release directly reflects your label’s reputation. Here’s how to ensure every track meets high standards:

• Careful Selection: Don’t sign every artist you encounter. Focus on artists whose style aligns with your label’s vision and offer fresh perspectives.
• Professional Production: Work with skilled mastering engineers and graphic designers to give your releases a professional feel.
• Feedback: Seek feedback from established DJs and industry influencers. Their insights are invaluable in refining your selection process.

Remember, passion and creativity are the lifeblood of the EDM scene. Stay true to your label’s vision, and with dedication and careful planning, you can build a record label that moves people.

Read also: How to Build a Successful DJ Brand from Scratch?