The Rise of Cookie-Cutting in Filipino DJ Producers

The Rise of Cookie-Cutting in Filipino DJ Producers

A growing trend in the Philippines shows an increasing number of DJs transitioning to producers through cookie-cutting methods. This raises questions about the motivations behind this shift: Is it a genuine artistic pursuit or simply a quest for recognition and popularity?

The music production industry has undergone significant changes in recent years. Digital streaming and short-form video platforms, combined with affordable (and sometimes illegally obtained) music production software, have democratized music creation and distribution. This accessibility has fueled a surge in independent musicians, including Filipino DJs transitioning into production.

Questionable Practices in Music Production

However, this ease of access has also led to some concerning practices. Some DJs are using shortcuts to speed up the process and gain quick recognition. These tactics range from ‘cookie-cutting’—attaching their names to projects without significant contributions—to rushing collaborations before mastering fundamental skills, compromising quality for speed.

Understanding the ‘Cookie-Cutting’ Method

A worrying trend is the rise of ‘cookie-cutting.’ Some DJs, driven by a desire for recognition or a faster path to calling themselves ‘producers,’ use methods that simplify the production process. For example, a newcomer to a digital audio workstation might collaborate with an experienced producer, adding their name to the project without meaningful involvement. This results in a superficial artistic experience and undermines the integrity of music creation.

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Artistic Integrity vs. the Pursuit of Popularity

Some individuals try to enhance their profiles and claim the title of ‘DJ-producer’ through questionable methods. A common example is speeding up a song’s tempo and labeling it a ‘remix.’ While this might not always infringe on copyright laws if proper licenses are obtained, it raises questions about artistic integrity. These actions, often done for clout or to improve a press kit, dilute the authentic creation process. Is it ethically sound to gain recognition this way?

Jezrelle, a prominent DJ-producer from Cebu and artist with Gigahertz Music and Dreamify Records, expressed his thoughts on sped-up remixes. He believes creating original content or collaborating with other artists are better methods for promoting new music.

“I wouldn’t really consider it as a great way pushing music, but it is effective for the boost of sleeper tracks and bringing the reconnaissance of great tracks that were charting years ago. I could say these sped up tracks would fit more on TikTok, and nothing more. Profiting from the sped up edits would be a different story (not in a good way, in my opinion) because it’s common sense to not use stuff that is not even yours just for your own gain.”

Florence Amoroso, a music producer from Dipolog City, shared similar sentiments on his Facebook profile, sparking a discussion among local DJ-producers.

“You know, that whole gig of messing with song speeds and calling it a remix, then droppin’ it on Spotify? That’s a major disrespect to those hardworking music producers who pour their heart into their art. You’re just tryna ride the wave without bringin’ any real talent or originality to the mix!!!”

This conversation highlights a critical discussion within the community. While some, like Driean from Cebu, find humor in the topic by creating a plugin called “Tiktok Knob“, many agree with the sentiments shared by Jezrelle and Florence.

A future article will cover the story of “Filipino DJ-Producer Creates TIKTOK VST Plugin“

Defining Terms

• Greenhorn: An inexperienced person. In this context, a greenhorn music producer falsely claiming more experience.
• Me-tooer: Someone who takes credit for something they didn’t do, claiming credit for a release they didn’t produce.
• Hack: An incompetent or unskilled individual. In this context, an unqualified producer making false claims.
• Poser: Someone pretending to be something they are not. In this context, a producer pretending to be more skilled than they are.

The evolution of music production requires a careful balance between accessibility and integrity. While shortcuts might be tempting, true artistic growth requires time and dedication. A quick release might garner temporary attention, but it often overshadows the authenticity that truly resonates with listeners.

Our Perspective

The lines between DJing and music production have blurred due to advancements in technology, making it easier for DJs to create and distribute music. This has resulted in many individuals DJing and producing music without formal training.

While some view this blurring of lines positively as it increases industry participation, others argue it compromises craft integrity. They believe DJing and music production are distinct skills and that those untrained in both shouldn’t call themselves ‘DJ-producers.’

The impact of this blurring is a matter of ongoing debate. While it opens the industry to more people, it simultaneously makes it harder for those who’ve dedicated themselves to their craft to stand out.

Read also: Techno Takes Over, Are DJs Genuine or Just Clout-Chasing?