Since the start of the COVID-19 pandemic in 2020, the in-person shopping experience has changed significantly. Roland is innovating to transform how customers interact with its products. This is done through the use of cutting-edge technology.
Roland’s Audience Specific Experience (ASX)
Roland’s Audience Specific Experience (ASX) allows stores to adapt to customer preferences instantly, revolutionizing the shopping experience. This tailored approach is essential for a legendary electronic music instrument manufacturer, ensuring customers have a memorable interaction.
The ASX personalizes audio, video, and lighting to enhance the customer experience. Product experts are also available for questions and demonstrations.
ASX Availability and Future Plans
Currently, the ASX is in ten Roland stores across the United States, Glasgow, Montreal, Beijing, Sydney, and São Paulo. Roland plans to expand the ASX to more stores starting in 2022.
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Learn More
For more information, please visit the Roland website.
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