The ESports Players League and Warner Music Asia have formed a joint venture to promote the music of both companies.
The agreement permits the ESPL to incorporate songs from Warner Music into its platform and broadcasts. It will aid in raising exposure of WMG artists and bringing them to the notice of fans all around the world. Warner Music Asia is making its first major foray into the game industry with this release.
The ESPL and its online platform, which is based in Singapore, are dedicated to amateur and grassroots tournaments in mobile games such as Call of Duty: Mobile, PUBG Mobile, and Brawl Stars.
The agreement will also enable for brand relationships amongst ESPL partners, which will include video game publishers, developers, and brands, as well as other companies.
WARNER MUSIC ASIA AND ESPORTS PLAYERS LEAGUE SIGNS AN EXCLUSIVE DEAL
The partnership with ESPL is a great opportunity for us. As Darren Ho, SVP Music Entertainment & Partnerships for Warner Music Asia, points out, there is significant crossover between gaming and music audiences. “ESPL’s community of grassroots professional eSports players, as well as their engaged fans, will assist us in bringing the two segments together.” According to the company, the trusted ecosystem of ESPL will also help us to create a diverse range of unique, authentic, and bespoke experiences that will put gamers at the forefront of our minds. Our excitement is building as more and more people get a chance to see and experience them.”
“Esports is the fastest expanding industry in the digital age of entertainment,” according to the Associated Press. ESPL CEO and Co-Founder Michael Broda stated that Warner Music has been active in the ever-changing landscape of today’s world. “This strategic partnership will bring a value proposition to both players and brands across our global network that we are confident will elevate amateur eSports to a new level,” he added.
Warner Music’s global position in the eSports market will be enhanced as a result of this collaboration. As of January 2019, the company’s Central Europe division has retained a similar agreement with the LEC. In addition, Warner Bros. Television is developing two scripted television series based on eSports for broadcast networks CBS and NBC.
A pilot for a comedy based on the life of Echo Fox creator Rick Fox has been released by CBS. Essentially, a recently retired pro basketball player wants to reconnect with his kid by purchasing an eSports organization, which is the premise of the show. At the same time, NBC is producing an eSports comedy series called ‘The Squad,’ which will star Johnny Galecki, who previously appeared on The Big Bang Theory.
Of course, the COVID-19 pandemic put a halt to all of these efforts, which were most likely placed on hold. The majority of scripted television has been paused as the vaccine rollout proceeds in the United States. ESports is still considered a fringe issue, although it is growing more mainstream as time goes on.
Deals like the one struck between Warner Music Asia and ESPL serve to solidify the company’s position in the public consciousness. Many young music lovers, particularly those who watch streamers play video games online, attribute their discovery of new music to video games as a primary influence.