ROBLOX LAUNCHES MUSIC LISTENING PARTIES
Roblox Listening Parties are a way for artists to debut a new album in a select number of top Roblox experiences. This builds on the success of Launch Parties, which provide fans with fully customizable and immersive experiences that immerse them in an artist’s unique world. Labels can now collaborate with developers to stream music in existing experiences across the metaverse, thanks to the introduction of Listening Parties.
Poppy will be the first artist to host a Listening Party on the Roblox platform, in conjunction with the release of her new album, Flux, which will be released today, according to the company. It’s all part of Roblox’s plan to create the metaverse, which is a universe of virtual worlds that are all interconnected, similar to the universes depicted in novels such as Snow Crash and Ready Player One, and to connect them all together. Roblox will move a step closer to its vision of the metaverse by encouraging people to spend more time in its virtual world as a result of its expansion beyond games to include musical experiences.
Flux is the artist’s most recent album, and it follows on the heels of a Grammy-winning performance in March. As a solo female artist, Poppy is the first person ever to be nominated for a Grammy in the category of Best Metal Performance.
Fans will be able to rock out to Flux while decorating their dream home in Overlook Bay, dancing to her songs in RoBeats, attending class in Robloxian High School, exploring new worlds in Creatures of Sonaria, and raising dragons in Dragon Adventures. This will be the first-ever Listening Party, and music will be integrated throughout popular experiences.
“Flux will be released on Friday, February 24th, and I am beyond excited to share it with the world,” Poppy said in a statement. “I consider myself extremely fortunate to be able to make music at this time.” It seemed like the perfect place to launch my new album because Roblox is a platform with endless possibilities.”
Additionally, the music will be played in the following games: City Life, The Floor Is Lava, Color Block Tower, and Fairytale Life Roleplay. The featured experiences have received more than three billion visits over the course of their entire existence.
While participating in each immersive experience with fans over the weekend, Poppy will also be answering questions about the album and competing with them in each competition and creation. It is possible to view her play schedule on both her Roblox profile and that of her Roblox group. Fans will also be able to take advantage of two exclusive free “verch” items that will be available in the Roblox catalog.
As Jon Vlassopulos, global head of music for Roblox, stated in a statement, “It has been such a pleasure collaborating with Poppy and Sumerian Records to launch our first ever Listening Party. It is a natural part of the way we express ourselves, entertain ourselves, and make connections with other people, and we want to make music a central part of the Roblox experience. We are able to deliver Poppy’s new album Flux directly to listeners where they are in an authentic way because of our partnership.”