Rhyme So’s “Poseable”: A Quirky Music Video
Australian artist RHYME, 25, and Shinichi Osawa, a veteran musician whose career started in the 1990s (Shinichi Osawa), have collaborated on a new music project. This collaboration resulted in the creation of the exciting Australian-Japanese future pop duo, RHYME SO (RHYME SO).
88rising’s 88INFINITY Sub-label
The highly successful music label, 88rising (home to artists like NIKI, Rich Brian, and Joji), recently announced its new Japanese sub-label, 88INFINITY. This launch coincided with the release of RHYME SO’s debut single, “Poseable.” “Poseable” is a powerful single from the exciting new duo.
“Poseable” Release and 88INFINITY
Released earlier this week, “Poseable” marks 88INFINITY’s first release, making it 88rising’s second country-specific sub-label after Paradise Rising in the Philippines.
The Music Video: A Societal Commentary
The accompanying music video is a lighthearted take on society’s obsession with digital validation. The video features Japanese actress Mari Natsuki (Mari Natsuki), known for her role as Yubaba in “Spirited Away.” Natsuki plays a grandmother figure, providing a witty contrast to the influencer-heavy cast. Filmed in a Shinjuku capsule hotel and a Shibuya izakaya, the video offers a glimpse into Japanese culture.
The song’s chorus, “or grandma sends you home,” highlights the timeless wisdom of older generations in navigating trends and societal pressures. Mari Natsuki’s presence serves as a humorous counterpoint to the fleeting nature of internet fame, depicted by the characters’ constant pursuit of Instagram-worthy poses.
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