Techno Takes Over: Are DJs Genuine or Just Clout-Chasing?

In a previous article, we playfully explored the perceived monotony of techno music—its repetitive beats and looping structures. We even suggested it might be suitable background music for a dentist’s office. However, the techno scene has recently experienced a surprising surge in popularity. This isn’t just any techno; we’re seeing innovative mashups, creative remixes, and even techno taking center stage in commercial venues previously dedicated to pop and EDM. The genre we once playfully (or perhaps not so playfully) dismissed is now undeniably mainstream.

This shift raises several key questions. Is this a fleeting trend, or is techno finally achieving widespread acceptance? And perhaps more importantly, how does this impact veteran techno DJs who dedicated years to the genre before its recent surge in popularity?

Read also: Hard Techno: The Next Mainstream EDM?

The Techno Boom: A Passing Fad or Enduring Force?

Techno has undoubtedly infiltrated spaces it previously couldn’t access. Clubs once focused solely on EDM, hip-hop, or pop now feature dedicated techno nights, showcasing a diverse range of sounds—from remixes of popular tracks to sets reminiscent of Berlin’s underground clubs.

But will this momentum be sustained? Trends in electronic music are notoriously short-lived. The electro-house DJs who dominated the early 2010s serve as a cautionary tale. Techno’s current popularity might prove equally ephemeral. Conversely, its minimalist, timeless structure could be its greatest strength, offering resilience in an industry that often prioritizes fleeting trends.

Techno Authenticity or Trend Following?

The rise of techno has created a fascinating dynamic within the local DJ circuit. Some DJs, previously known for playing crowd-pleasing pop remixes and top 40 mashups, have abruptly transitioned to dark, intense techno sets. This prompts a critical question: are these DJs genuine converts, or are they merely capitalizing on the current trend?

For years, these DJs focused on playing what audiences demanded, a strategy that historically excluded techno. Their sudden embrace of the genre raises doubts about their understanding of its nuances. Are they true believers, or are they simply riding the wave of popularity? It’s ironic to see DJs who previously avoided techno now acting as its fervent advocates.

While genuine appreciation is possible, a clear distinction must be made between authenticity and trend-chasing. Some sets feel calculated, prioritizing profit from techno’s rising popularity rather than showing respect for its origins.

The Impact on Veteran Techno DJs

For those who have championed techno for years, playing in smaller, more intimate venues, this sudden surge in popularity is a bittersweet moment. Increased visibility is a positive development, yet the genre’s mainstream acceptance could alter what made it unique.

Long-time techno enthusiasts fear that mainstream adoption may dilute the genre’s raw, gritty characteristics. Will it lose its edge, becoming another genre homogenized to fit commercial tastes? Conversely, this wider exposure could provide greater opportunities—more gigs, a larger fan base, and a chance to introduce techno’s true essence to a wider audience.

Ultimately, whether techno’s current popularity heralds a new era or is just a temporary phenomenon remains uncertain. The increased exposure has the potential to shape the genre without losing its core identity, but only time will tell.

Techno’s current mainstream moment is undeniably intriguing, especially considering its traditionally underground nature. For those who have been dedicated to the genre, the question remains: will this mainstream phase enhance techno, or will it dilute its core sound? For the DJs who have been playing since the beginning, it’s a complex situation. The arrival of new DJs is exciting, but their motivations require careful consideration.

Regardless of whether this represents a long-term shift or a temporary trend, techno’s presence in the mainstream is undeniable. It’s a significant development, and it certainly causes us to rethink our earlier assessment of techno’s supposed “boredom.”