Respect or Ageism? Veteran DJ Cringe for Being Called “Tito” by Gen Z

Respect or Ageism: When “Tito” Crosses the Line for Veteran DJs

The Philippines has a unique cultural context surrounding terms of endearment. While calling older men “Tito” (and women “Tita”) is common amongst family friends, its use with veteran DJs sparks debate. Is it a sign of respect, or does it verge on ageism?

Family friends one generation above, like parent’s friends, are called “Tito” (for males) and “Tita” (for females), although they should not be confused with Tiyo and Tiya which are for blood relatives. However, “Tito” and “Tita” are also sometimes used to reference blood relatives as well. – Wikipedia

One veteran DJ, known professionally as DJ *A**V*E*, with nearly two decades of experience, recently voiced his frustration. Younger colleagues using “Tito” felt dismissive of his contributions and experience.

It’s crucial to avoid terms like “Tita” or “Ate” (older sister) as these can be perceived as forms of body shaming, particularly for female DJs. Such comments can be deeply hurtful.

DJ *A**V*E* and many of his peers see the term as ageist. They feel their years of dedication to the industry are overlooked. Their skill and knowledge warrant celebration, not belittlement.

However, the use of “Tito” isn’t always intended as disrespect. For some younger DJs, it’s a way of acknowledging experience, a key asset in the DJ world. More experience often translates into better bookings and industry recognition. The intention, in these cases, is respect, akin to how our young DJ friend Kobeast uses it.

My dad always taught me to respect elders. In my DJ career, I often call seasoned DJs “Tito” out of respect for their skills and contributions. It’s a way to honor their years of experience and show respect for their knowledge.

-KOBEAST

Showing Respect to Veteran DJs

• Use their professional name: Respect their brand and contribution by using their professional name. If unsure, ask!
• Acknowledge their experience: Veteran DJs possess a wealth of knowledge. Show gratitude for their achievements.
• Be genuine: Avoid generic terms. Use their name or a title that reflects their expertise (e.g., “The Remix King”).
• Show interest in their work: Ask about their experiences and music. Show genuine curiosity.
• Treat them as equals: Treat veteran DJs with respect as fellow professionals who’ve earned their place in the industry.

The appropriateness of calling older DJs “Tito” is subjective. It can be seen as respectful acknowledgment of authority or perceived as patronizing. Ultimately, respect hinges on genuine appreciation for their experience and contributions to the industry.

The decision rests with the individual DJ. Some may find it respectful, while others might find it offensive. There’s no definitive answer.

Out of respect for the people’s right to confidentiality and safety, we are not going to identify anyone by name. These stories were sent to us, and we are well aware that similar stories occur in real life. We are grateful for the opportunity to raise industry awareness in this way. Please do not hesitate to get in touch with us if you have any stories that you would like to share. Contact our official Facebook page

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