Spotify pays $0.003 per stream. Selling one $35 t-shirt equals 9,000 streams. This is how drop culture, scarcity marketing, and merchandise-first strategies are saving independent electronic music—with real revenue numbers that prove fans want to pay for physical products.
CULTURE
This is the home for our culture. Connect with a global community bound by the beat. From underground raves to iconic festivals, we celebrate the music, the lifestyle, and the collective energy that defines us. Discover new artists, find your next event, and explore the art forms born on the dance floor.
140 posts
From the ashes of the Tomorrowland mainstage to the chaotic brilliance of Skrillex’s surprise albums, 2025 was a year of extreme highs and lows for electronic music. This comprehensive review breaks down the twenty defining moments that shaped the culture, including the rise of Brazilian Phonk, the Warner Music x Suno AI deal, and the explosion of the Asian festival market.
Skyline Festival 2026 marks a major strategic shift in the US electronic music market by relocating to the industrial Ace Mission Studios and partnering with editorial giant Resident Advisor. This analysis explores how the festival is utilizing a model of “sanitized grit” to merge underground cultural capital with corporate operational scale.