Xbox has produced a brand new poster print featuring the Red Ring of Death to honor the premiere of Power On: The Story of Xbox, a new multi-part docuseries that looks back at the platform’s history. The Red Ring of Death is featured on the poster print. In addition to the renowned red emblem and the wording “Red Ring of Death,” it is printed on “high-quality paper stock obtained from Japan,” according to the manufacturer.
In addition to the poster print, the Power On docuseries also has a series of posters that emphasize the various chapters. With names like “And It Didn’t Turn On” and “The Valentine’s Day Massacre,” the last of which features an arrow through the heart of the Xbox, it mirrors the brutal and unsentimental approach employed by documentary filmmakers.
Xbox has undoubtedly experienced its share of highs (the launch of Halo 3) and lows (the E3 2013), and the Red Ring of Death is a particularly significant major setback. It was in reference to the initial Xbox 360 production run, which experienced extensive hardware failures, resulting in what amounted to a mass recall and earning the Xbox 360 a reputation for unreliability that it was never able to completely shake. Former Xbox CEO Peter Moore described the incident as “sickening” on a 2015 episode of the Podcast Unlocked podcast.