Super Mario Bros.

SUPER MARIO BROS. COPY SELLS FOR $2 MILLION

A factory-sealed copy of Super Mario Bros. has sold for a world-record-breaking $2 million, making it the world’s most valuable video game collectible.

The sale was announced today on Twitter by Rally, a website dedicated to collecting antiques and collectibles. AIn an announcement from collectibles website Rally, a rare copy of Super Mario Bros. sold for $2 million on Friday, setting a new record for the most money ever paid for a single video game. Other than its mind-boggling price, what distinguishes the sale is the manner in which it was conducted: An anonymous buyer purchased the collectible from Rally, which had sold shares in the game’s copy to investors before selling the collectible to the general public.

As reported by The New York Times, the buyer of Super Mario Bros. offered $2 million for the copy — which was factory-sealed, professionally graded, and part of a limited print run — and the sale was approved by shareholders in the Nintendo Entertainment System game. That is the nature of Rally’s business; investors can purchase shares in expensive collectibles such as vintage baseball cards, comic books, automobiles, and dinosaur skulls rather than purchasing them directly. Shareholders who sell collectibles at a high price through Rally may see a positive return on their investment. According to reports, investors in this case received a return on their investment of approximately 900 percent.

The sale of Super Mario Bros. for $2 million breaks the previous record for a video game collectible, which was a $1.56 million copy of Super Mario 64 that sold through Heritage Auctions in July for $1.56 million. An auction earlier in July achieved an $870,000 price for a game cartridge from the Legend of Zelda series, which was nearly twice as much as the previous record.

A sealed, highly graded copy of Super Mario Bros. for the NES and Famicom, despite the fact that there are more than 40 million copies of the game available on the market, can (of course) fetch a significant sum of money on the secondary market. Based on current price trends — today’s sale is nearly three times the price of a similar, but slightly lower-graded copy of Super Mario Bros. sold for in April 2021 — expect prices to continue to rise in the coming months and years.

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