Stray has become Annapurna’s most successful PC launch to date. The plot revolves around a stray cat who slips within a walled metropolis teeming with robots, machines, and diseases and sets out to return to the surface with the assistance of a drone companion named B-12. The Steam version easily broke Annapurna’s record for most concurrent users on its release day, which had previously been approximately 8,000 for Twelve Minutes but was surpassed by Stray’s 62,963. In fact, it is currently trending on Twitch, with over a million cumulative hours watched on the streaming platform. With 240,000 hours watched, Canadian streamer xQc leads the group.
Because of this, there has been a regular stream of posts on social media showing cats completely mesmerized by the game that is being played on their owners’ televisions. In one of the videos, a cat can even be seen reaching out to try to hit the cat that is being shown on the screen.