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MIDNIGHTREBELS-RAZER

RAZER’S NEW SINGAPORE OFFICE WILL HAVE A ROBOTIC BARISTA

Mr. Heng Swee Keat, Singapore’s Deputy Prime Minister, officiated at Razer’s Southeast Asia Headquarters grand opening ceremony, where he praised the company for helping to shape and nurture the gaming community both in Singapore and around the world.

To support Razer’s hyper growth strategy in the region, the sleek new office is strategically located in one-north, Singapore’s technology and business hub, which is easily accessible by public transportation.

Razer’s new headquarters, which stands out as one of the most distinctive architectural landmarks in one-north, is characterized by an iconic black façade with acid green lines streaking across the building, in keeping with the brand’s signature aesthetic.

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Aside from serving as a new regional hub, the site is also home to the new RazerStore Singapore, which gives gamers the opportunity to sample and explore Razer’s full range of award-winning products, allowing them to truly immerse themselves in the next generation of gaming. Visitors will also have the opportunity to see some of Razer’s most recent innovations and creations up close and personal.

A new food and beverage concept, featuring a state-of-the-art robotic barista arm, is also being introduced for those who live and breathe Razer. The concept marries technology, design, and refreshments in a unique way. A cup of coffee can be ordered and collected in-store at the RazerCafe, or guests can pre-order a cup of coffee via the RazerCafe App and pick it up in-store.

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The cafe’s artificial intelligence will then prepare the desired latte, which will be tailored precisely to each customer’s individual preferences. Beginning on October 28, 2021, both the RazerStore Singapore and the RazerCafe will be open to the public.

It is the company’s sustainability initiative #GoGreenWithRazer, as well as Razer’s ten-year plan to preserve nature and protect the environment, that the new Razer Southeast Asia Headquarters is designed to embody. The facility is outfitted with environmentally friendly features such as solar panels to power portions of the daily operations and sensor-enabled lighting systems to maximize energy efficiency.

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Razer will also continue to develop close working relationships with a variety of stakeholders and esports federations in Southeast Asia in order to aid in the development of the industry in the region. Furthermore, Razer has set aside a dedicated space in its new regional headquarters solely for the purpose of hosting esports workshops and training sessions, as well as supporting local esports teams and talents in their respective regions.

During the month of November, Razer will host a special live streaming event to commemorate the opening of the company’s Southeast Asia Headquarters with fans all over the region. Visit Razer’s social media channels on Facebook, Twitch, Instagram, and TikTok to keep an eye out for new releases.

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