For the majority of us in Southeast Asia, in order to take advantage of Nintendo’s online eShop as well as the Nintendo Switch Online membership, we’d have to go through the trouble of creating an account in another country.

Regardless of whether you have a Singaporean or a US account, this typically means that the majority of us are paying a small fee to take advantage of everything Nintendo has to offer us. Even purchasing hardware, such as physical games and the Nintendo Switch console, requires us to go through third-party distributors in order to obtain them.

Because Nintendo has officially entered the Thai market, gamers in the country will benefit from a more regulated environment. This started with the launch of a new Nintendo website in Thai, as well as the establishment of an official online store.

This means that Thai gamers will no longer have to deal with fluctuating exchange rates or create special regional accounts in order to take advantage of fair pricing on Nintendo software and equipment.

Thailand is the second country in Southeast Asia to have its own region within Nintendo’s global network, joining Singapore as the only other countries in the region to do so. Over 30 countries from the Americas, Europe, and the Asia-Pacific region have so far benefited from this opportunity.

In order to assist Nintendo in its Thai endeavors, the company has partnered with JD Central, which will serve as the official Nintendo store in the country. This means that Thai gamers will now be able to shop for official Nintendo consoles, games, and accessories in a single location.

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Gamers in Thailand can also take advantage of the ability to customize their Nintendo accounts so that they receive information in their native language. They can also send their consoles to an official Nintendo service center in Samut Prakan for maintenance and repairs.

Perhaps this indicates that Nintendo will be making a greater effort to expand its presence in Southeast Asia, and we may soon see specific regions set up in Malaysia, Indonesia, and the Philippines.