More and more strange bedfellows are being formed in the world of video game marketing. Jinx, the League of Legends champion, will be added to Fortnite today (November 4th) at 8 p.m. Eastern, just a few days before she makes her television debut in the Netflix series Arcane on November 6th. She’ll be available in the battle royale shooter’s Item Shop alongside other themed items such as a pickaxe, spray, Back Bling, a lobby soundtrack, and loading screens, among other things.
It’s also not a one-way street in terms of collaboration. The Epic Games Store will soon be home to League of Legends, Runeterra, Teamfight Tactics, and Valorant, all of which are developed by Riot. This won’t matter much if you’re a fan (you’ve probably already downloaded those games), but it could introduce some Fortnite players to Riot’s other games.
Epic has been expanding its gaming-themed expansions at a rapid pace over the last few months. It recently updated with the addition of two Resident Evil heroes, and previous updates have included characters from popular video games such as God of War, Halo, and Street Fighter. The League of Legends update, on the other hand, is unique in that it is tied to a streaming television series, making it about as convenient a promotional tool as you can get.
