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A SURVEY SHOWS VIDEO GAMES HELP GEN-Z DISCOVER NEW MUSIC

According to a new study, video games are an important tool for Gen Z when it comes to discovering new music.

In particular, according to an MRC Data report, 28 percent of this demographic uses gaming to discover new music. The findings indicate that this method of discovering new artists and songs is just as popular among the generation as watching television.

Meanwhile, platforms such as TikTok continue to be a significant source of music discovery for young people: Social media was cited as a tool by 49 percent of those polled as one that they utilized.

It has only been in the last few years that the gaming industry has grown its relationship with the music industry. For example, the popular video game Fortnite has hosted in-game performances by artists such as Travis Scott and Marshmello.

Several months after hosting a successful live virtual concert with Lil Nas X, Roblox and Sony Music announced plans to bring more Sony artists to the gaming platform in July. This particular event, according to Roblox, received 36 million visits.

The history of crossovers between the music and gaming industries, on the other hand, is much longer. Users can interact with radio channels, shows, and sets that have been created by artists and DJs since Grand Theft Auto was released in the late 1990s. Moodymann, Flying Lotus, and Joy Orbison are among the artists who have appeared in Grand Theft Auto V, the latest installment in the series.

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